HERE engineer here (yes, I also sometimes hate the noticeable amount of redundancy of our corporate brand). One important point that analysts haven't stressed e

HERE engineer here (yes, I also sometimes hate the noticeable amount of redundancy of our corporate brand). One important point that analysts haven't stressed enough while evaluating potential buyers, is the role our top customers play in all this dance. By top customers I'm referring to car manufacturers in particular. They are the ones who are paying/will pay top dollar for our connected car offerings. A sale to a single car manufacturer would make the rest go away. A sale to Google, for example, would completely destroy our trust – these guys hate Google. A sale to Uber... Same thing. Facebook, maybe? They've been known for respecting independence of acquired companies to a high degree. That could be one of our best shots IMO.