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The marketing and launch for the product was very weird if this is the case. Why was it emphasized that it's a brand licensing deal? I think being so loud about
by Geee 12y ago
The marketing and launch for the product was very weird if this is the case. Why was it emphasized that it's a brand licensing deal? I think being so loud about it certainly diminished the value of the product. If Nokia designed the product, hardware and software, how is it different from the typical model (Apple etc.)? Is it because the 'producing' and money for the product came from the Chinese? I.e. the Chinese took the investment risk.
- sirkneeland 12y agoIt was emphasized as such to shareholders because they are rightly concerned that having just essentially exited the market for consumer electronics, the company should not go re-entering the market exactly as before. And so you have this arrangement with a manufacturing partner which greatly reduces the risks Nokia assumes in re-entering the consumer market.