There's no evidence in the article of how Apple's hiring process actually works, so what is "selective" about it? They received 10000 applications for one stor

There's no evidence in the article of how Apple's hiring process actually works, so what is "selective" about it? They received 10000 applications for one store, and hired 200, which still seems like tons of employees, to me. The only thing hard about getting the job is competition, which is just life.