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True, they should have made Swarm their new Yelp clone or whatever their curated travel guide strategy was, instead of gouging the flagship app that had popular
by gdilla 12y ago
True, they should have made Swarm their new Yelp clone or whatever their curated travel guide strategy was, instead of gouging the flagship app that had popularized the check-in for 10s of millions of active users. It was such a departure and made no sense branding wise. I mean I guess they wanted to associate their company name with the money making version of their app (if this strategy worked out) but still... it was oddly done. A lot of bouncing back and forth between two apps (check in on swarm, look at tips on FS?!).
- jamiesonbecker 12y agoRight. They could have simply launched a new app that centralized the review data that they'd already gathered from 4sq and continued to populate this new app w/ the valuable data from 4sq, and then used the two apps to feed each other. That would have been cool and not irritated their most loyal users. Also, Brand extension almost never works: http://amzn.to/1D2J4c8 http://amzn.to/1D2J4c8 I might have even installed it. ;)