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They are better off not selling handsets anymore. Even Samsung and Apple will start to feel massive pressure on their margins sometime soon. Handset technology
by specialp 12y ago
They are better off not selling handsets anymore. Even Samsung and Apple will start to feel massive pressure on their margins sometime soon. Handset technology is leveling off and generic manufacturers are getting better at making them. It is much like what had happen to HDTVs recently. Sure there is "the ecosystem", but with Android the white box manufacturers get that for free too.
So yes Nokia squandered a huge lead in handset tech, but getting rid of the division has helped them a lot
- digi_owl 12y agoI dunno about Apple, Unless Huawei or similar manages to grab the media attention in the same way but at a quarter of the price. Hell, Samsung basically had to go on a marketing blitz to get where they are right now.
- tellarin 12y agoXiaomi seems to be taking the right steps to get there.