Factory firmware on SOHO routers is notoriously terrible. You'd think that this would be a good place for a startup to disrupt. The hardware is basically off-th

Factory firmware on SOHO routers is notoriously terrible. You'd think that this would be a good place for a startup to disrupt. The hardware is basically off-the-shelf components. It would be an easy sell to experts, but maybe harder to get traction with most people.