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I'm having trouble understanding how one would demonstrate traction at the idea stage. Would it be a combination of 1) demonstrating past successes gaining tra
by explosion 11y ago
I'm having trouble understanding how one would demonstrate traction at the idea stage.
Would it be a combination of 1) demonstrating past successes gaining traction and 2) having a catchy prototype? Or are there other things?
- tzier 11y agoSee Philosophical #1 - at idea stage, you should focus on these things instead since you likely don't have a product/traction. (You may if you've hacked/MVP'd something.) If you have a track record of building products with traction, definitely discuss that as well (falls into the 'why you're the right team to execute').
- deleted 11y ago[deleted]
- ryanSrich 11y agoHave a list of 400,000 users waiting to buy your product [1]. 1. https://getfinal.com/ https://getfinal.com/
- tzier 11y ago+1...just make sure you ship before everyone forgets about you :). I've heard 10% conversion from signup list isn't unrealistic when products finally ship.
- sparkzilla 11y ago10% is optimistic
- gokhan 11y agoIt's great to have a blog with some traffic where you can find interested future users. If you have enough traffic, you can keep the signup-to-invite time short so your conversion will be better. Keep in mind that if the idea is novel and something people want, you'll get most of them converted no matter what if you initially promised that novel thing during the signup.
- prostoalex 11y agoThe effort that you put into quantifying potential traction would also count. As somebody pointed out above, a "soon to launch" Web site, a large-scale survey with potential customers, a successful Kickstarter campaign, etc. provide some validation before traction.