Trends in the industry say otherwise. Walk into any store, from a Target to a luxury jewelry store, and you'll see that most watches trend towards big because t

Trends in the industry say otherwise. Walk into any store, from a Target to a luxury jewelry store, and you'll see that most watches trend towards big because that's what's popular right now. That's not to say Apple can't reverse that trend - they hold considerable sway in matters of fashion and design, but right now this is the dominant form for men's watches.