Know your audience, I guess. I enjoy gifs, and enjoy getting a sense of the author's personality when I read an article. I don't think I've ever bounced from an

Know your audience, I guess. I enjoy gifs, and enjoy getting a sense of the author's personality when I read an article. I don't think I've ever bounced from an interesting article because of a handful of cheerful gifs, but hey, that's just me. To each his/her own I say.