The most interesting part of the article seems to be in the video in which it is mentioned that part of the goal is to create easily reconfigurable assembly lin

The most interesting part of the article seems to be in the video in which it is mentioned that part of the goal is to create easily reconfigurable assembly lines that "fit together like lego bricks". It is also mentioned in the article that many of the manufacturers that have already implemented these automated and configurable production processes are in the business of producing the machines used in other assembly plants. Could it be possible to produce a set of standardized manufacturing machines that can be swapped out or reconfigured to produce different end products? This would require an incredibly high degree of automation, but that level of automation is the stated goal of this movement. I don't see how you could feasibly do it today but given some combination of rapid additive manufacturing, conductive ink circuit printing, and some future generation of baxter like manufacturing robots capable of handling pick and place as well as assembly or other more general tasks could move us in that direction. If this is implemented it might be used for simple customization for individual use. Smartphones whose dimensions are tailored to your hands or usage patterns. A flatscreen designed to match the aesthetics of the room in which it will be placed and integrating your preferred console or other gadgetry. Mass produced prosthetic limbs designed to perfectly match their owner. Hololens' in whatever style you choose so you feel like less of a space cadet while wearing them. Driverless cars geared towards your lifestyle and family size. It'd essentially be the end of the 'model' as we know it for products. Just provide your body scan and bio-socio-informatic data along with your credit card number and you can expect a drone delivery in the next 3 hours.