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The Boston Beer Company (which makes Sam Adams) did something similar when they went public in the 90s. They set aside a chunk of their IPO and allowed their cu
by drewvolpe 12y ago
The Boston Beer Company (which makes Sam Adams) did something similar when they went public in the 90s. They set aside a chunk of their IPO and allowed their customers to buy shares at 25% less than the IPO price:
http://www.nytimes.com/1996/11/24/business/boston-beer-the-sad-fall-of-an-ipo-open-to-all.html http://www.nytimes.com/1996/11/24/business/boston-beer-the-s...
- twoodfin 12y agoAnd a $15 share (discounted from $20) from 1996 would today be worth $264. CAGR of 16%, not bad—though most of BBC's growth was in the last few years.