More likely than not people start yelling loudly about who's advertising their skills better. In the end not enough businesses and institutions are equipped to

More likely than not people start yelling loudly about who's advertising their skills better. In the end not enough businesses and institutions are equipped to accurately assess skill. So rather than being hired based on skill, what you'd really be hired based on is perceived skill. The people who can sell themselves and spin their skills will continue to thrive, the people who can't but have skills will find niches to do their work, and the people who don't have either will complain that the first two groups are being "pushy" or have an unfair advantage because they're selling themselves better. Something like that. Edit: even if we could measure skill... how? I don't suspect it's always an objectively measurable thing. e.g. most people who seek out psychiatric help want to find someone who is good fit for them and they can trust and talk to, not the "state's top ranked psychiatrist" (who is inherently intimidating).