Big spirit producers will embrace it- consistency of product is more important than tradition. Seagram's basically grew from blending the products of smaller d

Big spirit producers will embrace it- consistency of product is more important than tradition. Seagram's basically grew from blending the products of smaller distilleries to produce a more consistent product, then developing processes that allowed them to maintain consistency even as they closed the original distilleries down, until in the ultimate act of MBA-inspired transcendence nothing was left except the brand, which was sold so the owner could play movie mogul.