In the case of the startup I'm working for, they will join because of the reputation of the founder. His father was such a successful entrepreneur that people w

In the case of the startup I'm working for, they will join because of the reputation of the founder. His father was such a successful entrepreneur that people will jump over anything with his name. Of course it will not prevent the business to fail miserably, but nobody will listen to me anyway - when I started working here I gave him a copy of your book, but I'm sure it is was stashed somewhere unread. :-)