Treat publishing like you would any industry you're thinking of entering as a startup. Talk to authors, editors, publicists, anyone who will talk to you. Don't

Treat publishing like you would any industry you're thinking of entering as a startup. Talk to authors, editors, publicists, anyone who will talk to you. Don't take their word for "how things work" just gather info and plot your own path. And don't feel bad about copying liberally - I studies Tim Ferriss and straight-up borrowed many of his techniques.