Good question and hard to do justice to it. The Kickstarter is an MVP in several ways: 1. It's a good test of the value prop for the new book 2. The Leader's G

Good question and hard to do justice to it. The Kickstarter is an MVP in several ways: 1. It's a good test of the value prop for the new book 2. The Leader's Guide gives me a chance to test out ideas from the new book and make sure they work (amazing to me how many business books skip this step!) 3. I've learned a ton about book marketing in 2015 that's going to help inform the launch of the new book 4. There's a big difference between "customers want this" as a general statement and "these 7000 customers paid for this" which is a much richer dataset 5. The community part of the campaign will be a testbed for a lot more experimentation.