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Hi Eric! I enjoyed "The Lean Startup" and I think the approach for the new book is very interesting. Besides establishing the backer-only discussion community,

by 16bytes 11y ago

Hi Eric! I enjoyed "The Lean Startup" and I think the approach for the new book is very interesting. Besides establishing the backer-only discussion community, what other lean methodologies are you using to write this book? Along those lines, have there been any significant pivots yet? Obviously, the kickstarter seems to be doing well at over 3.5x pledged over the goal. Do you think that this is validation of the new content that the book promises to deliver or is it simply riding the coat-tails of the previous success you had with "The Lean Startup"? How are you measuring success? I only now noticed that there's also a Reddit AMA, apologies if you've answered in that thread already.

eries 11y ago
Good question and hard to do justice to it. The Kickstarter is an MVP in several ways: 1. It's a good test of the value prop for the new book 2. The Leader's Guide gives me a chance to test out ideas from the new book and make sure they work (amazing to me how many business books skip this step!) 3. I've learned a ton about book marketing in 2015 that's going to help inform the launch of the new book 4. There's a big difference between "customers want this" as a general statement and "these 7000 customers paid for this" which is a much richer dataset 5. The community part of the campaign will be a testbed for a lot more experimentation.