It was totally obvious that Aardvark was a better product than the previous ones they had tested. They could feel it in their bones once customers started using

It was totally obvious that Aardvark was a better product than the previous ones they had tested. They could feel it in their bones once customers started using it. I do think it's possible to quantify that result, but it's almost always unnecessary if you are able to step out of your own reality distortion field.