I think they are very applicable. During the writing process for TLS I spent an absolute metric ton of time testing, iterating, workshopping and trying to make

I think they are very applicable. During the writing process for TLS I spent an absolute metric ton of time testing, iterating, workshopping and trying to make sure that: 1) the value proposition for the book was right and 2) that the book actually lived up to that value proposition I am convinced the book would not have been a blockbuster without that work. Now the tools are so much better. Kickstarter allows me to do this testing and iteration in a much bigger and more public way - and that's just the start. Now that I have a 7000+ community of people who are going on the journey with me, I have a built-in place to test concepts and make sure that what I'm recommending is actually effective.