I'm no photo expert but if you look closely the rest of the photo has a lot of noise also. So it may in focus but close up you can see its not a super high res

I'm no photo expert but if you look closely the rest of the photo has a lot of noise also. So it may in focus but close up you can see its not a super high resolution image. Maybe the colors of the apple watch UI just bleed a bit with the noisy grain of the photo? Because in store, they did look better to my eyes.