SQL is the rosetta stone between many data storage engines. If NoSQL is going to succeed, I would argue that they will need to standardize their query language

SQL is the rosetta stone between many data storage engines. If NoSQL is going to succeed, I would argue that they will need to standardize their query languages. There countless paradigms that prove my point. The web won out over the desktop. Relational won out over flat files. XML over other formats. If the paradigm of NoSQL will succeed, customers will want some belief that they can ultimately escape the clutches of a particular vendor's product.