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It is a watch, clues in the name. However it's not a conventional watch.
by robmcm 12y ago
It is a watch, clues in the name. However it's not a conventional watch.
- derefr 12y agoTo put it more precisely: it functions as a watch, but the design is not meant to status-signal through the traditional means by which watches status-signal. Apple don't care about "big for the sake of big" (more like "remove until you can't remove any more"); Apple don't care about leather that looks like artisanal leather with stitching et al, just that the material has the physical properties (e.g. sweat absorption) of leather while still having all the features they promised. Effectively, Apple is trying to replace traditional watch status-signalling with more smartphone-esque status-signalling, where a product looks more expensive the more like a mysterious featureless glowing glass bead it manages to seem.