Yeah but there was a still sizable smorgasbord of junk food being created and marketed to us as kids too. We were well aware of different chocolates/biscuits/s

Yeah but there was a still sizable smorgasbord of junk food being created and marketed to us as kids too. We were well aware of different chocolates/biscuits/soft drink/fast food and while some kids still got this kind of stuff (much to the envy of most of the class) most kids were forced to eat basic prepared foods. In contrast, these days I meet kids who can't recall ever drinking water (always a soft drink or milk). Is it perhaps that the parents of the current generation were the first to grow up as children with fast food they couldn't have and so enable their kids (perhaps without conscious thought) to have what they couldnt?