I've just started doing a few small campaigns for my company, and just using the keyword tool to look at search traffic and average CPC for keywords can give yo

I've just started doing a few small campaigns for my company, and just using the keyword tool to look at search traffic and average CPC for keywords can give you a little insight on how you can market your product/services (though I also realize those numbers technically only indicate what people who use Google like to search for... correlation is not causation :)