Reminds me of what Dodge did about 20 years ago. They decided to try creating a car using only women - from design to engineering to construction to manufacture

Reminds me of what Dodge did about 20 years ago. They decided to try creating a car using only women - from design to engineering to construction to manufacture, the car was 100% created by female employees of Dodge - with the goal that the end result would be one that female customers would be excited to buy and drive. The result was the Neon (Dodge Neon / Plymouth Neon ... either way, it was the same car) and by most accounts was an absolute success at achieving that goal. It may sound silly or sexist, but it worked, and the car was very popular (and made Dodge a lot of money). The fact that it wouldn't appeal to men was not a problem for Dodge. Guy Kawasaki has often advised, "don't be afraid to polarize," which means if you offer a product that has a very strong flavor then yes some people won't like it, but the people who do like it will like it so much the product will be quite successful.