Getting the audience to remember your message

I think this story demonstrates the power of a creative idea in attracting an audience for your product. A local radio show featured a representative from TMZ, a national pop culture show, today. At the end of the interview the representative asked the hosts what time TMZ was on locally. This led to a debate among the host about what time the show aired. TMZ got over a minute of free advertising telling the show's time and station, all thanks to the reps creativity. This on a show where the host makes a big deal out of "shameless self plugs." ts for creativity, and an easy and effective way for people to remember the show.