A consistent thread through reviews of the aWatch is that the sport band is surprisingly awesome-feeling. Which is a sign for hope from Apple. The truth of th

A consistent thread through reviews of the aWatch is that the sport band is surprisingly awesome-feeling. Which is a sign for hope from Apple. The truth of the aWatch is that only the success of the $350-$400 models matters. If those sell well and summon up customer enthusiasm, then the watch has at least a fighting chance to be successful. If people don't like the $350-$400 models, then all the enthusiasm in the world for the $1,000-$17,000 models will not create an ecosystem, and the aWatch will be, at best, a tiny niche product. If Apple has recognized that and not bought into their own marketing hype about premium whatever, and focused all their attention on making the basic model as good as possible, then they're making the smart play.