Taco Bell is also pretty successful, and that contradicts the article. Other contradictory examples are Olive Garden and The Cheesecake Factory, both of which h

Taco Bell is also pretty successful, and that contradicts the article. Other contradictory examples are Olive Garden and The Cheesecake Factory, both of which have extensive menus and are wildly succesful, the latter also having the same scarcity dynamics and lines as In-N-Out. Articles like this are annoying. There are multiple ways to success, and presenting one as clearly better than others when there are so many counterexamples is disingenuous. In-N-Out has a simple menu, above average ingredient quality, and treats their workers pretty well. All great qualities. But it's pretty evident, especially when it comes to food, that you can be bad in all those areas and still be successful, and perhaps even outcompete those who are better than you, if you focus on price and consistency, even if the thing you're consistent at is being mediocre.