The obvious answer would be that you are not trying to raise money, but you are building a one-off "work of art" that will sell for million dollars. That gives

The obvious answer would be that you are not trying to raise money, but you are building a one-off "work of art" that will sell for million dollars. That gives an idea of why such a a zero-revenue business model makes some sense, but also gives an idea of why it's incredibly hard to make it work.