Why would Amazon want to help you fall asleep while reading a book. More awake time, more books read, more $$$ :) Mostly a tongue-in-cheek comment but somewhe

Why would Amazon want to help you fall asleep while reading a book. More awake time, more books read, more $$$ :) Mostly a tongue-in-cheek comment but somewhere deep in the halls of Amazon I bet that discussion was had...