Make a Page, publish your stuff via RSS, start local Facebook conversations, ask people for local photos and for news of what's happening, possibly get them con

Make a Page, publish your stuff via RSS, start local Facebook conversations, ask people for local photos and for news of what's happening, possibly get them contributing ideas for stories. The more you can get people swept away into your cause, and that's not hard, then the more activity and attention and relevancy you've got. Probably the most attention I've paid to a company beyond Facebook, Tumblr, and Reddit in these last few months has been to a clothing company with an excellent Facebook presence.