As someone posted, it seems like it is catering to those interested in the "quantified day to day life". I can see the appeal, but I'd rather get out and bike,

As someone posted, it seems like it is catering to those interested in the "quantified day to day life". I can see the appeal, but I'd rather get out and bike, enjoy food, and do what has worked for me. But as you point out, it would be interesting to see what the take would be as the occasional meal alternative. I wonder if it would be seen as things from GNC, etc. where there would be a small but interested market, but nothing larger. They are still relatively young and will likely evolve into markets beyond the one they are targeting now.