IMO .io is a little different, since it has quite a bit of momentum now and broadly speaking, stuff at .io domains is for the tech-savvy who are likely aware th

IMO .io is a little different, since it has quite a bit of momentum now and broadly speaking, stuff at .io domains is for the tech-savvy who are likely aware that there are things aside from .com out there. If a layperson heard "visit us on the web at foo.io !" On the radio / TV, I think many would either search "foo.io" or "foo", or try foo.io.com , then get frustrated that it wasn't what they expected.