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A quick Google search says TV ads in prime time is $25 CPM... How is online targeting better? The site might have a demographic profile, it can avoid showing a
by ntoshev 17y ago
A quick Google search says TV ads in prime time is $25 CPM...
How is online targeting better? The site might have a demographic profile, it can avoid showing an ad more than once per user, but it's nothing like search targeting...
- chrischen 17y agoCompanies like Coke and Apple purchase TV ads to do branding too. That's something text search ads just can't do that well. It's great for suggesting someone something at the right time though.