Sometimes trust is essential and diversifying would be a loosing strategy as the larger partner will react specifically to your diversification but will help de

Sometimes trust is essential and diversifying would be a loosing strategy as the larger partner will react specifically to your diversification but will help develop your business until you are not looking for something on the side. Generic business strategy rules don't work anymore, the conditions are changing too fast. I agree, however, that blind trust is always a bad path.