So if a handset manufacturer manages to build a better iPhone then suddenly Apple will sell no more iPhones? I don't think so. None of the handset manufacturers

So if a handset manufacturer manages to build a better iPhone then suddenly Apple will sell no more iPhones? I don't think so. None of the handset manufacturers have the Apple ecosystem: App store, iTunes Store (video+music), nice desktop integration, OS X. A phone with worse camera, less memory, slower processor, more expensive etc. than the rivals, from Apple I think could still outsell them, because of the Apple ecosystem. Oh wait... ;)