This is true as well, I think the most common mistake I see marketers make is _over_ marketing. You shouldn't have to fabricate a clear message, the product rea

This is true as well, I think the most common mistake I see marketers make is _over_ marketing. You shouldn't have to fabricate a clear message, the product really should speak for itself. Just present an idea and solution in a unique way. Here's another saying, "The number of ideas to use in an ad should be odd - and three's too many."