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What I don't understand is that there is the impression that that Tumblr isn't doing well because it hasn't broken out of the teenage and 20's demographic. By f
by deftnerd 12y ago
What I don't understand is that there is the impression that that Tumblr isn't doing well because it hasn't broken out of the teenage and 20's demographic. By forcing changes to try to extend to more age demographics, they risk alienating the ones they already have. They could simply just focus on the teen and 20's demographic and wait it out until they get older and are entrenched in the platform.
- xasos 12y agoI agree. This is kinda how Facebook has lost the attention of an important early demographic - high schoolers. It was probably due to the fact the everyone they knew was on FB, and it wasn't the "cool" place to be anymore.
- tptacek 12y agoIt's not totally that simple. When they acquired Tumblr, the valuation was dominated by goodwill --- 750MM of it --- which was explained in part by the value to Yahoo of exposing Tumblr's users to Yahoo's monetization systems, and of integrating Yahoo technology directly into Tumblr. If that plan goes out the window, they may need to formally account for that, which can hurt their numbers.
- pkaye 12y agoThey will eventually need to do that like with the rest of the acquisitions.
- funkyy 12y agoIMO Yahoo is dinosaur that cannot see easier ways to monetize Tumblr. The site has so many potential, yet Yahoo decides to go the usual - advertising and data sales.
- cwyers 12y agoTo be fair, Tumblr's monetization strategy was to sell to Yahoo and let them figure it out. And what are these easier ways you speak of?
- deleted 12y ago[deleted]
- mpdehaan2 12y agoI'm using Tumblr as a blogging platform mainly because the interface is a lot simpler than Wordpress, I don't think most people reading my blog (which is hardly anyone) would even know it's on Tumblr at first glance. Tumblr is also pretty easy to customize. All being said, they could do somethings better to make writing long-form content easier (like a larger text entry area).
- jacquesm 12y agoI'm not a tumbler user but you could simply edit your text off-line and then cut-and-paste it into the tumbler text entry area when you're done. Much easier to re-arrange text and do things like spell checking and keeping an overview as well.
- mpdehaan2 12y agoYes, this is what I do. My point being it's a fine blogging platform, but it shows just a few signs of being used for short-form content historically. They aren't far from making it generally useful, because it pretty much already is. Also, somewhat recently, you can compose posts in Markdown, which I like.