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This interview with Tyler Brule of the very successful Monocle Magazine, is relevant and worth a read as he's been a booster of print. He draws the same conclus

This interview with Tyler Brule of the very successful Monocle Magazine, is relevant and worth a read as he's been a booster of print. He draws the same conclusion as point #3, that the iPad wasn't going to be a saviour, and I think he would lean to #4 (subscription as membership) as being the best path forward. At least that seems to be the direction Monocle has moved in. http://www.niemanlab.org/2015/03/how-tyler-brule-has-extended-monocle-beyond-simply-a-magazine-for-the-jet-set/ http://www.niemanlab.org/2015/03/how-tyler-brule-has-extende...

walterbell 12y ago
These points stuck out from the interview: Print-on-demand news "..Monocle newsstand near London’s Paddington Station. The kiosk will offer a curated selection of magazines and newspapers as well as global newspapers printed on-demand. Customers will be able to register online, request a printing of newspapers ranging from Norway’s Aftenbladet to The Australian, and then come to the newsstand to pick it up ... “It’s important for us to, I think, remind the market that — is it really a crisis of print, or is it a crisis of print distribution?" Trend chasing "..We don’t have an issue of some digital guru or a friend or an investor or a board member who says, Why aren’t you slapping that little bird on the bottom of every webpage and every printed page? ... we don’t have that influence surrounding our brand, that we have to follow the dictates of a big parent corporation, and that’s been the great thing from the very start." The companies they keep "..the power of adjacency, of being in with a core print product group beside an ad for Cadillac, beside an ad for Cathay Pacific ... Here [his BlackBerry again] I can go and buy space in like-minded editorial, but I’m never going to be surrounded. I’m never going to have that pure adjacency right next to another brand in the same way that I would in print ... Brands want to have good adjacencies the same way that companies will wait forever to get space between 57th and Madison and 5th — because they want to be in the right company. I think that’s still very hard here."

walterbell 12y ago

These points stuck out from the interview: Print-on-demand news "..Monocle newsstand near London’s Paddington Station. The kiosk will offer a curated selection of magazines and newspapers as well as global newspapers printed on-demand. Customers will be able to register online, request a printing of newspapers ranging from Norway’s Aftenbladet to The Australian, and then come to the newsstand to pick it up ... “It’s important for us to, I think, remind the market that — is it really a crisis of print, or is it a crisis of print distribution?" Trend chasing "..We don’t have an issue of some digital guru or a friend or an investor or a board member who says, Why aren’t you slapping that little bird on the bottom of every webpage and every printed page? ... we don’t have that influence surrounding our brand, that we have to follow the dictates of a big parent corporation, and that’s been the great thing from the very start." The companies they keep "..the power of adjacency, of being in with a core print product group beside an ad for Cadillac, beside an ad for Cathay Pacific ... Here [his BlackBerry again] I can go and buy space in like-minded editorial, but I’m never going to be surrounded. I’m never going to have that pure adjacency right next to another brand in the same way that I would in print ... Brands want to have good adjacencies the same way that companies will wait forever to get space between 57th and Madison and 5th — because they want to be in the right company. I think that’s still very hard here."