In my opinion media companies should primarily cash on loyalty, rather than readership. Special editions with unique content, merchandise, and above all, events

In my opinion media companies should primarily cash on loyalty, rather than readership. Special editions with unique content, merchandise, and above all, events. Events add a ton of value to attendees and is very lucrative opportunity. Doesn't matter if we talk about industry conferences or TedTalk-like type of event. Attendees get a ton of value out of it and are willing to pay a lot for it. Same goes for sponsors. It works out great for industry-based media. I don't see why it wouldn't work for mass media organizations.