Neat! I do echo the suggestion made to focus on a vertical. Here in Chicago we could really use this as an ad hoc rental marketplace for A/V and audio-music pro

Neat! I do echo the suggestion made to focus on a vertical. Here in Chicago we could really use this as an ad hoc rental marketplace for A/V and audio-music production gear. Film and event production are stuck with sudden needs all the time due to bad planning and production variables. If you build in more protections (insurance jumps out at me here) and focused this squarely on the local production community, I think you'd seed both sides of the market well.