My opinions on the matter: - It is dirt cheap to bid on paid search brand terms for "brand sucks." Be smart in where you take people and you manage against con

My opinions on the matter: - It is dirt cheap to bid on paid search brand terms for "brand sucks." Be smart in where you take people and you manage against concerns. - Having an exact match domain is not anywhere near as useful as it used to be per Matt Cutts[1]. Someone would have to also manage to rank for your brand terms consistently for it to be of any note. I would laugh so hard if this went the route of .info and became recognized as a poor quality TLD that didn't rank worth a hoot. - There is no avoiding the vocal minority of upset customers. If you have an awesome product/service, you have nothing to worry about. Focus your energy and budgets on positive things and don't look back. [1] http://moz.com/blog/googles-emd-algo-update-early-data http://moz.com/blog/googles-emd-algo-update-early-data