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Stallman strongly believes that the language you use in large part frames the debate you have. This belief is supported by a century of marketing research. Stal

• dragonwriter 12y ago
  > Stallman strongly believes that the language you use in large part frames the debate you have. And he is correct: for instance, if you replace the names for things that your audience uses with your own hostile epithets that insert the conclusion of your arguments into the names you use for the things they refer to, you will have no debate at all, because the only audience that will bother to pay attention to you is the audience that already agreed with your conclusion when they encountered your argument. > Stallman's limitation in this regard is that he's not a marketing genius, and lacks the funds to hire one, so he's forced to resort to clunky puns like 'Swindle'. If the FSF can't afford to hire someone even modestly capable in the realm of communication and advocacy to advise its public faces, including its President, on their public advocacy efforts, maybe it ought to close up shop as an advocacy organization.