When youre competing against someone that 70 times larger you take all the help you can get :). AMD however has provided its fair share of innovation to the x86

When youre competing against someone that 70 times larger you take all the help you can get :). AMD however has provided its fair share of innovation to the x86 ecosystem over the years - AMD64, integrating memory controllers, launching multi core chips, current work with integrating GPU's and CPU's (HSA and shared memory spaces).