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Interesting price strategy. They're obviously not aiming what you'd think of as the professional developer / early adopter market, otherwise they would have red
by Brakenshire 12y ago
Interesting price strategy. They're obviously not aiming what you'd think of as the professional developer / early adopter market, otherwise they would have reduced the bezel, switched to a higher resolution screen, increased the specifications, and at least doubled the price. Are they hoping for this to be stocked in retail stores, and directly compete with Android at the Moto G sort of level?
That does sound fairly crazy, but it may well be that's more sensible than it sounds in parts of Europe, for instance Spain, where the early adopters won't have the same money as they do in the US, and the iPhone is expensive enough as to be almost nowhere to be seen.
Seems quite different from FirefoxOS, who have a much more pointed strategy of radically undercutting price, and targeting markets in the developing world.
- cosarara97 12y agobq is already a very popular brand here in Spain, so I suppose they will be targeting their current market (and if they get devs in the process, better).