Sorry, no. Apple is a device company. Both hardware and software are instrumental to the success of any of their devices. How could you say the creator of the

Sorry, no. Apple is a device company. Both hardware and software are instrumental to the success of any of their devices. How could you say the creator of the modern-day smartphone is not a hardware company? iPod? iMac? MacBook Air? iPad? Their hardware may even be their biggest differentiator. Samsung's new Galaxy S6 is a perfect indication that competitors are far behind Apple's innovation in terms of hardware design. Same goes for the Google / TAG partnership for creating a new watch. Any time Apple releases a new device, competitors follow, primarily in terms of hardware. Apple is not a spec company, sure, but many of their key innovations show up in their hardware's form factor, aesthetics, and finish.