I was making a similar point to a friend last night, but I think the article just slightly misses it. Apple has always sold "premium" products, but most of the

I was making a similar point to a friend last night, but I think the article just slightly misses it. Apple has always sold "premium" products, but most of them max out fairly reasonably at < $2000 for a mid line MBP The problem now is Apple maxes out at $10,000+, which puts them on par with the Louis Vuitton and Gucci's of the world. Those people won't want to see a line at the store; won't want to deal with the store traffic; and expect to be catered to when they walk in. Apple now needs to provide a much different experience at it's flagship stores, to sell the value of a luxury product. Conversely, I have a few pieces from LV, Gucci, etc... and would have stood inline this morning, even though I'm not dropping 10k on a watch, but own some products from similar luxury brands.