I don't think that's true at all. A lot of brands do very well with Women, for example Cartier and their Tank line. Brands such as Chopard also do very well by

I don't think that's true at all. A lot of brands do very well with Women, for example Cartier and their Tank line. Brands such as Chopard also do very well by offering exquisite design and material but uses a Quartz movement. Many women's watch brand don't really market with "fancy in house movements with x complications", that's nerdy stuff for men, they market with material, design, and sell for the jewelry aspect of it, instead of the horology aspect. For example, the Chanel (not even a traditional watch brand) J12 sold very well. I think it uses an ETA 2892 movement but goes for over $25k for the diamond version.