> Maybe a few companies/startups who have cash in their pocket will use it/try it out This would be really nice to use at my startup, but its cost prohibitive

> Maybe a few companies/startups who have cash in their pocket will use it/try it out This would be really nice to use at my startup, but its cost prohibitive even on a very large budget. I am setting up Spark Streaming to handle model creation and updates for recommendations based on what a user interacts with. If I were to even attempt something similar with this AWS service, its $10 for every 1 million predictions which isn't sustainable (not including the costs to create and update the model). > but the audience is really limited beyond that in my opinion. Definitely, largely as a result of cost. I would love to not have to worry about Spark in my infrastructure (its another piece...) but at this price the AWS service is just too expensive.