>> "Much of what you call their risk-averseness comes from this desire to follow rather than force their users. It's a lesson many of us would do well to learn

>> "Much of what you call their risk-averseness comes from this desire to follow rather than force their users. It's a lesson many of us would do well to learn and, I suspect, one of those things that is far deeper than appears on first sight." It'll be interesting to see how well that works when/if they try to monetize those users.